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Welcome to Ashland Jewelers

Ashland Jewelers was established in 1979. Locally owned and operated, Ashland Jewelers in Ashland WI. provides customers with a friendly, small-town jewelry store that they can trust with purchases and repairs.

Elias Jay Born first opened Born Jewelers in Downtown Ashland in 1883, Two generations of Born’s operated the jewelry store until 1979 when it was purchased by Allan and Suzanne Smiles and the name was changed to Ashland Jewelers. Customers easily develop a trust in our small-town, family-owned jewelry store that offers friendly service and competitive prices. We provide quality jewelry, gifts and services.



Allan Smiles, CMW 21

Diana Schutte, GIA Accredited Jewelry Professional

Ashland Jewelers

Member of Ashland Chamber of Commerce

Member of the American Watchmakers Institute

Member of Wisconsin Horological Society

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